The unmissable event for the beauty sector in Dubai

From October 27 to 29, 2025, the Dubai World Trade Centre will host the 29th edition of Beautyworld Middle East, the leading beauty and wellness trade show in the MENA region. With ever-growing attendance, the event has established itself as a point of reference for international brands, manufacturers, distributors, and professionals seeking new opportunities in a strategic market. After attracting over 71,000 visitors from 164 countries and more than 2,000 exhibitors in 2024, the 2025 edition promises innovation, networking, and global visibility.

Trends shaping the future of beauty

Beautyworld is renowned for its ability to anticipate new trends in cosmetics, skincare, haircare, and artistic perfumery. Visitors can explore themed areas such as BeautyLIVE, which hosts live demonstrations and masterclasses, or the Next in Beauty Conference, where opinion leaders and experts discuss the key issues that will shape the industry in the coming years: from sustainability to artificial intelligence in beauty, to the evolution of retail.

Space for excellence and creativity

Participating in Beautyworld Middle East 2025 means entering one of the world's most dynamic and rapidly growing markets. The United Arab Emirates represents a strategic trading platform for the entire Gulf, Asia, and Africa region. The event is therefore the ideal opportunity to showcase new products, strengthen business relationships, and build strategic alliances with local and international partners.

• Beauty

• Health

• Healthy Food

• Dental Care

• Dermatology

• Essences and Fragrances

• Hygiene

• Manicure

• Wellness Products

• Eye Care Products

• Beauty Products

• Hair Products